November 28, 1948
Just in time for the Christmas shopping season, 57 units of the first commercial instant camera, the Polaroid Land Camera Model 95, go on sale at the department store in Boston. Producing sepia toned photographs in about one minute, the Model 95 became a hit almost as quickly. Polaroid believed that 57 units would be enough last through Christmas. All 57 units and all the film available were sold on the first day. It was simple to use, portable, and the instant gratification that came from the self-developing film made the camera very popular.